I'm Bell, and this is why I created reblume
While every symptom could be explained, I still didn't recognize myself
For years, my work was helping companies actually listen to what people need. When perimenopause hit, it took me a while to turn that same attention on myself. Here is my story, and the story of how reblume came to life.
I'm Bell, and this is why I created reblume
While every symptom could be explained, I still didn't recognize myself
For years, my work was helping companies actually listen to what people need. When perimenopause hit, it took me a while to turn that same attention on myself. Here is my story, and the story of how reblume came to life.
The patterns nobody saw
It started quietly. Restless nights, no reason I could name. A racing heart at odd hours, nothing to explain it. Then getting stuck mid-sentence, forgetting words, unable to concentrate, again and again. I told myself it was the deadlines. Then the flight I'd just taken. Then I ran out of excuses that weren't real. So I did what I'd always done. Got it checked. Insulin resistance. Some joint issues, unrelated. Moods that shifted without warning. Was it stress? Then the weight that kept climbing no matter what I did. Nobody said what was driving any of it, or why it mattered. One appointment at a time, everything was apparently fine. But how can it be fine to feel like this? Nothing got connected.
The patterns nobody saw
It started quietly. Restless nights, no reason I could name. A racing heart at odd hours, nothing to explain it. Then getting stuck mid-sentence, forgetting words, unable to concentrate, again and again. I told myself it was the deadlines. Then the flight I'd just taken. Then I ran out of excuses that weren't real. So I did what I'd always done. Got it checked. Insulin resistance. Some joint issues, unrelated. Moods that shifted without warning. Was it stress? Then the weight that kept climbing no matter what I did. Nobody said what was driving any of it, or why it mattered. One appointment at a time, everything was apparently fine. But how can it be fine to feel like this? Nothing got connected.
The patterns nobody saw
It started quietly. Restless nights, no reason I could name. A racing heart at odd hours, nothing to explain it. Then getting stuck mid-sentence, forgetting words, unable to concentrate, again and again. I told myself it was the deadlines. Then the flight I'd just taken. Then I ran out of excuses that weren't real. So I did what I'd always done. Got it checked. Insulin resistance. Some joint issues, unrelated. Moods that shifted without warning. Was it stress? Then the weight that kept climbing no matter what I did. Nobody said what was driving any of it, or why it mattered. One appointment at a time, everything was apparently fine. But how can it be fine to feel like this? Nothing got connected.
Why history matters
None of us reach menopause with a blank slate. Two women can go through the same hormonal shift and land in completely different places. That's because we're each carrying our own history, years of stress, old sensitivities, whatever the body's already been quietly managing. Treating each symptom on its own so often misses the full story.
Why history matters
None of us reach menopause with a blank slate. Two women can go through the same hormonal shift and land in completely different places. That's because we're each carrying our own history, years of stress, old sensitivities, whatever the body's already been quietly managing. Treating each symptom on its own so often misses the full story.
Why history matters
None of us reach menopause with a blank slate. Two women can go through the same hormonal shift and land in completely different places. That's because we're each carrying our own history, years of stress, old sensitivities, whatever the body's already been quietly managing. Treating each symptom on its own so often misses the full story.
When 'pushing through' no longer worked
I grew up in a generation of women who were lucky enough to believe they could do anything. Career, independence, ambition. We are built for it, we are resilient. So I pushed through, figured it out, and keep on going. And for a long time, that worked. Menopause was the thing that finally said: that strategy doesn't work here, it's time to rethink and reimagine what life and resilience actually mean.
When 'pushing through' no longer worked
I grew up in a generation of women who were lucky enough to believe they could do anything. Career, independence, ambition. We are built for it, we are resilient. So I pushed through, figured it out, and keep on going. And for a long time, that worked. Menopause was the thing that finally said: that strategy doesn't work here, it's time to rethink and reimagine what life and resilience actually mean.
When 'pushing through' no longer worked
I grew up in a generation of women who were lucky enough to believe they could do anything. Career, independence, ambition. We are built for it, we are resilient. So I pushed through, figured it out, and keep on going. And for a long time, that worked. Menopause was the thing that finally said: that strategy doesn't work here, it's time to rethink and reimagine what life and resilience actually mean.
"I put my fatigue down to overworking. My labs came back fine. My racing heart was checked and cleared. My doctor and I turned investigators for each concern, but the symptoms appeared separately over years, and we forgot to look for a connection. This is all one transition, and my body didn't need to be fixed. It was asking to be understood, so I could meet it differently. I became passionate about closing that gap, for me and for others. That passion became reblume".
— Bell, founder of reblume
— Bell, founder of reblume
— Bell, founder of reblume
From Passenger to navigaTor
Something shifted, not just in my body, but in my relationship to it. I stopped feeling like a passenger and started feeling like a navigator. From there, I could build with intention and care.
How reblume came to life
I'd spent over 20 years helping companies understand what people actually needed, so I could design better solutions. I was passionate about uncovering motivations in others, but forgot to turn that same lens inward, until my own body forced the question. Traditional Chinese Medicine gave me a way back in, something I'd studied years before and never stopped loving. A holistic approach that sees the body and mind as one connected whole, not a list of separate parts. The two ways of seeing finally merged into a new path: understanding human needs and viewing the body as an entire system. Living through this alone, with no one to do that work for me, is what brought those worlds together. I stopped asking what's wrong with me, and started listening to what my body was telling me about my life as a whole. Sleep, stress, and metabolism. I stopped looking at them as separate problems and started listening to how they spoke to each other. That gave me a clearer map for what was ahead, one that's still shaped by every woman who walks this journey with me.
How reblume came to life
I'd spent over 20 years helping companies understand what people actually needed, so I could design better solutions. I was passionate about uncovering motivations in others, but forgot to turn that same lens inward, until my own body forced the question. Traditional Chinese Medicine gave me a way back in, something I'd studied years before and never stopped loving. A holistic approach that sees the body and mind as one connected whole, not a list of separate parts. The two ways of seeing finally merged into a new path: understanding human needs and viewing the body as an entire system. Living through this alone, with no one to do that work for me, is what brought those worlds together. I stopped asking what's wrong with me, and started listening to what my body was telling me about my life as a whole. Sleep, stress, and metabolism. I stopped looking at them as separate problems and started listening to how they spoke to each other. That gave me a clearer map for what was ahead, one that's still shaped by every woman who walks this journey with me.
How reblume came to life
I'd spent over 20 years helping companies understand what people actually needed, so I could design better solutions. I was passionate about uncovering motivations in others, but forgot to turn that same lens inward, until my own body forced the question. Traditional Chinese Medicine gave me a way back in, something I'd studied years before and never stopped loving. A holistic approach that sees the body and mind as one connected whole, not a list of separate parts. The two ways of seeing finally merged into a new path: understanding human needs and viewing the body as an entire system. Living through this alone, with no one to do that work for me, is what brought those worlds together. I stopped asking what's wrong with me, and started listening to what my body was telling me about my life as a whole. Sleep, stress, and metabolism. I stopped looking at them as separate problems and started listening to how they spoke to each other. That gave me a clearer map for what was ahead, one that's still shaped by every woman who walks this journey with me.
Time to put yourself in the center
Understanding what drives these changes, and how you feel about them, matters because this stage shapes far more than the next few months. It sets the tone for years to come. Getting through this well means looking beyond just managing daily hurdles. The habits that actually stick are the ones that fit your real life, not a version of it you do not have time for. This is not about getting back to who you were. Women who move through this well land somewhere steadier. More themselves, if anything. With a clearer sense of what matters, and far less patience for settling.
Time to put yourself in the center
Understanding what drives these changes, and how you feel about them, matters because this stage shapes far more than the next few months. It sets the tone for years to come. Getting through this well means looking beyond just managing daily hurdles. The habits that actually stick are the ones that fit your real life, not a version of it you do not have time for. This is not about getting back to who you were. Women who move through this well land somewhere steadier. More themselves, if anything. With a clearer sense of what matters, and far less patience for settling.
Time to put yourself in the center
Understanding what drives these changes, and how you feel about them, matters because this stage shapes far more than the next few months. It sets the tone for years to come. Getting through this well means looking beyond just managing daily hurdles. The habits that actually stick are the ones that fit your real life, not a version of it you do not have time for. This is not about getting back to who you were. Women who move through this well land somewhere steadier. More themselves, if anything. With a clearer sense of what matters, and far less patience for settling.
Credentials
The skills that shaped how I built this program
25 years of human-centric design leadership
Years spent uncovering what people actually need and building solutions from the ground up.
25 years of human-centric design leadership
Years spent uncovering what people actually need and building solutions from the ground up.
Experienced in workshop facilitation
A steady hand at creating spaces where people feel safe to open up.
Experienced in workshop facilitation
A steady hand at creating spaces where people feel safe to open up.
Grounded in a Traditional Chinese Medicine education
A holistic approach to the human body and mind, cultivating attentive self care for wellbeing.
Grounded in a Traditional Chinese Medicine education
A holistic approach to the human body and mind, cultivating attentive self care for wellbeing.
Trained in the Miraculous Parenting Method of Shai Or
Understanding how unmet childhood needs shape our relationships and place in the world.
Trained in the Miraculous Parenting Method of Shai Or
Understanding how unmet childhood needs shape our relationships and place in the world.
Certified in IDEO U's Change Leadership Program
A real framework for walking people through change, not just naming it.
Certified in IDEO U's Change Leadership Program
A real framework for walking people through change, not just naming it.
What version of you are you building toward?
You don’t need to have it figured out yet. A 20-minute call is the best way to start. It is a simple human conversation to see where you are, what you need, and whether this path is the right fit.